The most important modern marketing methods and their most important tools

Modern marketing methods mainly focus on taking advantage of technological development, market changes and modern trends.

Modern marketing methods include a set of strategies and tactics used by marketers and business owners to interact with customers and promote products and services in the modern era characterized by rapid technological development and rapid changes in consumer behavior.

Modern marketing methods

Here are some modern marketing methods that have become popular in the current era:

• Digital marketing
• Social media marketing
• Content marketing
• Virtual experiential marketing
• Influencer marketing
• Data marketing
• Web Marketing
• Marketing with smart applications
• Social and environmental marketing
• Effective experiential marketing

Digital Marketing:

Digital marketing is the use of digital technology and online means to market products and services and build relationships with target audiences. Digital marketing relies on a set of digital tools and technologies to reach customers, attract their attention, and convert them into actual customers.

The most important digital marketing tools include:

• Search Engine Advertising (SEM): Creating paid ads that appear in search engine results like Google when specific words are searched.
• Social Media Marketing: Using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to communicate with the audience and publish marketing content.
• Email Marketing: Sending marketing messages via email to potential and existing customers.
• Content Marketing: Publishing valuable content to the target audience in order to attract their attention and improve brand awareness.
• Organic Search Marketing (SEO): Optimizing website content and web pages to improve a site's position in organic search engine results.
• Affiliate Marketing: Collaborating with other marketers to market products or services in exchange for a commission when sales are made through their efforts.
• App-based Marketing: Using smart applications to communicate with customers and improve their experience.

Digital marketing allows companies to reach a wide and accurate audience and accurately measure the effectiveness of marketing campaigns, which helps improve results and achieve marketing goals more efficiently. It also allows for building lasting relationships with customers and enhancing brand loyalty.

Social media marketing:

Social media marketing is the use of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat and others to deliver marketing messages and advertise products or services to the target audience. This type of marketing has become very popular in the last decade thanks to the increasing widespread use of social media by individuals and companies alike.

Social media marketing includes a range of marketing activities, such as:

• Ads: Creating paid ads that are displayed on social media platforms to reach a specific target audience based on precise factors such as interests, behaviors, age, geographic location, etc.
• Content Marketing: Publishing valuable content to the target audience to attract their attention and interact with them. This content can be articles, videos, images, podcasts, etc.
• Social Interaction: Interact with followers and potential customers through comments, private messages, and short posts.
• Influencer Marketing: Collaborating with highly popular digital influencers on social media platforms to promote products or services.
• Competitions and prizes: Organizing competitions and offering prizes to attract public attention and encourage participation.

Social media allows businesses and brands to interact with their audiences more effectively and deliver their marketing messages in a direct and personal way. Businesses can also accurately measure the performance of marketing campaigns across these platforms via social media analytics, which helps improve strategies and results in the future.

Content Marketing:

Content marketing is a marketing strategy that focuses on creating and disseminating valuable, high-quality content to attract and target a target audience and achieve specific marketing goals. Content marketing aims to provide valuable and useful information to the audience, rather than just directly promoting products or services. This content can be in the form of articles, videos, podcasts, images, etc.

Some features of content marketing:

• Value and quality: Content must be useful and attractive to the target audience, and must provide a solution to their problems or meet their needs.
• Building relationships: Content marketing contributes to building an influential relationship between the brand and the target audience, which enhances loyalty and increases the chances of future interaction.
• Improving brand awareness: Content marketing helps increase brand awareness and build its fame and reputation among the target audience.
• Search Engine Optimization (SEO): Quality content helps improve a site's ranking in organic search engine results, increasing the chances of content being found when searching for related topics.
• Interaction and participation: Valuable content motivates the audience to interact and participate with the content, which increases its spread and reach to a wider segment of the audience.
• Buying Cycle: Content marketing can influence the buying cycle by providing the audience with information and details that help them make a purchasing decision.

Content marketing requires a thoughtful strategy, careful analysis of the needs of the target audience, performance monitoring, and continuous improvement. Content marketing is an important part of digital marketing and helps businesses build a positive brand image and achieve sustainable marketing goals.

Virtual Reality Marketing:

Virtual Reality Marketing is the use of virtual reality (VR) technology to deliver interactive, realistic experiences to target customers. It allows businesses and brands to use virtual experiential marketing to provide opportunities for customers to experience products, services or places in a realistic way that is close to the actual reality.

How does virtual experiential marketing work?

Virtual reality (VR) glasses or other devices that support a VR experience are used to provide immersive experiences to users. When a customer puts on VR glasses, they are shown a 3D virtual world that they can interact with in an almost realistic way.

Examples of virtual experiential marketing:

• Product Try-Ons: Businesses can use virtual try-on marketing to allow customers to try on products virtually before purchasing, such as trying on clothing, home furnishings, or cars.
• Travel and Tourism: Tourism companies can use virtual experiential marketing to showcase travel destinations and hotels in a realistic way to customers.
• Education and Training: Virtual experiential marketing can be used in education and training to provide realistic learning and training experiences.
• Gaming and Entertainment: Virtual experiential marketing can be used to provide immersive gaming and entertainment experiences to customers.

The advantages of virtual experiential marketing are providing distinct and unique experiences to customers, enhancing interaction with products or services, and increasing customer satisfaction and confidence. This type of marketing can be especially useful in industries that rely on customers' personal experiences before purchasing.

Data-driven Marketing:

Data-driven Marketing is a marketing strategy that relies on collecting and analyzing data and information to understand customer behavior and make marketing decisions based on evidence and numbers. Data marketing aims to improve the effectiveness of marketing campaigns and increase the achievement of desired results through the direct use of data in marketing operations.

How does data marketing work?

Data is collected from various sources such as potential customers, existing customers, sales records, and digital interactions (e.g., interaction with website, smart apps, or social media). This data is then elaborately analyzed using analytics and artificial intelligence tools to extract valuable insights and information.

Examples of data marketing:

• Improved targeting: Using data, companies can identify optimal customer features and target marketing efforts toward their target audience more effectively.
• Personalization of offers and content: Data can be used to customize offers and content according to individual customer needs and interests.
• Improving customer experience: Data can be used to improve customer experience, engage with them personally, and capture their interest.
• Measuring performance: Using data, it is possible to determine the efficiency of marketing campaigns, measure results, and identify successful and hindering factors.

Data marketing is a powerful approach in the world of digital marketing that helps businesses make more accurate decisions and target audiences effectively. By understanding customer behavior and analyzing data, companies can improve the results of their marketing campaigns, enhance customers, and build lasting and sustainable relationships with their target audience.

Network Marketing (Influencer Marketing):

Influencer Marketing is a marketing strategy used to promote products or services through cooperation with digital influencers who have a large and active fan base on social media and other online platforms. These influencers are selected based on their popularity and influence on their audience, and are integrated into marketing campaigns to help spread promotional messages and increase brand awareness.

How does network marketing work?

When an advertiser partners with a digital influencer, the influencer creates content related to the brand, product or service and shares it across their digital platforms. The goal is to capture the attention of the influencer's audience and encourage them to engage with the content and engage with the brand. This content can be product reviews, photos, videos, or personal stories related to the brand.

Advantages of network marketing:

1. Increase brand awareness: Network marketing can significantly increase brand and product awareness due to the huge popularity of social media influencers.
2. Trust and credibility: Collaborating with digital influencers can increase a brand's credibility, as an influencer's audience often views them as friends or a trusted source.
3. Expand your audience: Network marketing can reach a broader, new audience through influencer followers who may not have come to the brand naturally.
4. Improved engagement: The audience can interact more with the content provided by the influencer, thus increasing the chances of interaction and engagement.

With the increased use of social media and the growth of digital networks, network marketing has become an effective way for companies to communicate with the audience and increase satisfaction in an innovative and influential way.

Social and environmental marketing:

Social and environmental marketing is a type of marketing strategy that aims to achieve social and environmental benefits along with achieving commercial and profitability goals. This type of marketing focuses on promoting responsible and sustainable social practices that care for the environment and society along with the desire to achieve commercial success.

Social and environmental marketing aims to convey marketing messages that focus on a brand's social and environmental responsibility values. This involves promoting sustainable practices, providing environmentally friendly products, and supporting various social and environmental initiatives.

Advantages of social and environmental marketing:

• Enhancing the positive image of the brand: Focusing on social and environmental responsibility contributes to building a positive image of the brand in the minds of the target audience.
• Attracting an audience interested in sustainability: Social and environmental marketing can attract and attract the attention of an audience interested in social and environmental issues and motivate them to interact with the brand.
• Positive impact on society and the environment: Social and environmental marketing contributes to supporting community improvement initiatives and contributing to environmental protection.
• Enhance brand loyalty: A brand's commitment to social and environmental responsibility can lead to enhanced customer loyalty.

This strategy can be effective for companies that want to build a strong and sustainable relationship with customers and the community, in addition to striving to achieve excellence in business performance. Through social and environmental marketing, companies can contribute to social and environmental benefits and build positive, long-term relationships with customers.

Marketing via smart applications (App-based Marketing):

App-based Marketing is a marketing strategy that focuses on using smart applications (mobile applications) as a means of communicating with customers and marketing products and services. Smart apps are a powerful marketing tool as many individuals rely on mobile apps to meet their daily needs and interact with brands.

How does smart app marketing work?

• Brand applications: Companies and brands create their own applications that present their services or products, facilitate the process of communicating with customers, and provide exclusive offers and discounts.
• In-app advertising: Companies rely on displaying ads within smart applications to attract customers and direct them to their products or services.
• In-app marketing: Brands can send direct marketing messages to users within the app to alert them to current offers or new products.
• Loyalty programs: Smart applications can be used to launch loyalty programs to attract more customers and motivate them to make repeat purchases.

Advantages of marketing via smart applications:

• Effective engagement: App marketing allows brands to interact directly and personally with customers and deliver enhanced experiences.
• Continuous presence: By having the application on customers’ phones, the brand can communicate with them continuously and increase opportunities for interaction.
• Data collection: The application provides the ability to collect customer data and interact with it to improve understanding of their needs and improve marketing offers.
• Enhanced Experience: An enhanced and convenient user experience can be provided to customers through smart applications.

When used effectively, brands can improve customer engagement, enhance customer loyalty, and increase business opportunities and sales.