Steps to make a sponsored ad in Facebook Ads Manager

Facebook Ads Manager is the starting point for running ads on Facebook or... Instagram Or Messenger or Audience Network.

Facebook Ads Manager represents the comprehensive tool for creating ads, managing where and when they run, as well as tracking the performance of your advertising campaigns to achieve your marketing goals.

Using the Ads Manager app for iPhone or Android, you can monitor your advertising campaigns on the go. Wherever you are, you'll be able to create and edit ads, track their performance, and manage ad budgets and schedules.

What are the features of Facebook Ads Manager?

Steps to make a sponsored ad in the Facebook Ads Manager STUDYSHOOT
  • Create unique ads.
  • Choose the masses carefully
  • Preparing and managing advertising budgets.
  • Run ads on multiple apps.
  • Adjusting advertising campaigns
  • Get instant polls about your ads
  • Improve performance with dynamic design
  • Examine the ads and choose the best among them for upcoming campaigns.

Why should you use Facebook Ads Manager?

Steps to make a sponsored ad in the Facebook Ads Manager STUDYSHOOT
  • So you can copy ads and ad groups faster.
  • You will be able to modify all settings such as targeting stages and budget.
  • You'll be able to view all metrics faster
  • You can also analyze the results coming from your ads
  • With graphs you will certainly be able to make the data easier to read.

How to advertise on Facebook

The Business Manager is used if you only want to manage pages, accounts, and user access permissions.

To learn how to make a sponsored ad on Facebook, follow the following guide in just 4 steps.

1. Log in to your Facebook account.

If you do not have an account yet, you mustCreate a new account, as well as a new page for your business, then go to adjust the page settings. After that, move to the next step.

2. Click on the page you want to manage

When you click on the page icon, an advertisement icon will appear on the right or left side. Select it, and a drop-down menu will appear below it, with the words > Meta Business Suite. Click on it and go to the next step.

Steps to make a sponsored ad in the Facebook Ads Manager STUDYSHOOT

3. Click on the Ads Manager control icon

Here you will find, at the top, the icon for creating a new ad. Click on it to be able to start creating a new advertising campaign. A pop-up window will appear on the same page with the ad settings, and then proceed to the next step.

4. Planning and controlling the preparation of Facebook advertising

In the first stage, click on Choose a goal and then select the goal you want to create a new ad in the Facebook Ads Manager.

  • Automatic ads, meaning an ad will be created for every new post on the page.
  • Attracting more visitors to the website by advertising your website or blog.
  • Promoting a specific post, meaning that you want to make an advertisement for one of your old posts.
  • Promote the page to get more followers.
  • Promote a business if you sell products via Facebook, for example.
  • Attract more customers if you have a specific office or address in a specific city.

In the next step, we will choose to attract more visitors to the website, and then we will move on to the next step.

  • in Advertisement designYou will see a text box to write the text of the advertisement. Write no more than 500 characters.
  • select Automatic improvements box To display the title and description at the appropriate length according to the user.
  • For For mediaIt allows you to specify only 5 image or video files in each ad.
  • In the button label, specify the goal, for example, More, Apply Now, etc.
  • In the web address, put the address of the home page of your site or the address of a page within the site that you want to promote.
  • In the Audiences section, click on Create a new audience, and then select the countries or city within whose borders you want to promote your ad only (within a distance of 40 km only if you select cities and not countries).
  • For detailed targeting, use keywords here such as (shopping, high school, commerce, institute, university) and so on.
  • When you finish this section, click Save Public.
  • In the Schedule section, choose the start of the ad, and then specify how many days you want it to last.
  • In the daily budget section, specify the amount you want to spend each day.
  • In the Placements section below, select only Facebook and Messenger. If you want to advertise on Instagram, we do not recommend using this guide.
  • Select the payment method and then click Promote Now below.

Now that you publish the ad, wait up to two hours for it to be approved by Facebook, and thus you have finished creating your first ad. Congratulations.

Understanding the results of Facebook Ad Manager ads

Steps to make a sponsored ad in the Facebook Ads Manager STUDYSHOOT

In the first section you find performance, so here are the costs per click for each person who clicks on your ad. Actually, and according to our experience, Facebook is much cheaper than other advertising networks such as Google, Taboola, or others, but at the same time it is not completely accurate.

Regarding the audience section, you will understand here the following:

  • The age of people who were interested in clicking on your ad.
  • In the Placements section, you will learn where the ad will appear (News, Phone, Instagram, Messenger...)
  • In the Locations section, you will be able to see the cities from which your visitors interacted the most,

Experiments and statistics

Steps to make a sponsored ad in the Facebook Ads Manager STUDYSHOOT

Facebook follows a system for the number of times an ad appears, in addition to the one-click price system. For example, if your ad is clicked 200 times, you must pay for each click.

The cost of one user click does not exceed 0,50 cents per click, and as we noted in the result of our previous announcement,

  • 30881 users reached,
  • Clicked 455 times,
  • Cost per click 0,03 cents,
  • The total cost of the advertisement is 6 euros.

Tip: In order to reach 10000 clicks on a Facebook ad, follow these steps:

  • Limit your audience to more than one country.
  • Do not target many keywords if the topic of your ad is general.
  • Place the ad for a period of time of no less than 5 days to get greater results.
  • Set an initial budget of at least 100 euros.

This was everything you wanted to know about the Facebook Ads Manager. We hope that the article helped you further in understanding how to create an advertising campaign and being able to read its results more fully.

Steps to make a sponsored ad in Facebook Ads Manager