The best search engine optimization tools.. 18 reliable sites

It may be mastery Search engine optimization It can be difficult, especially if you are just starting out with your project or website, but fortunately, finding the best SEO tools is easy.

We've compiled them all into this list after we reached out to over 30 SEO experts to find out the best SEO software and which keyword trackers SEO experts are most impressed with. 

You don't need to try all of these tools, you just need to know which one works best for your business.

Why use SEO tools? 

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  • SEO tools save you from tedious keyword research and data analysis. 
  • Using these tools, you can see what's working and which parts of your strategy could benefit from some tweaking. 
  • The best SEO tools also provide reports on how you're keeping up with competitors and where the biggest opportunities lie. 
  • Allows you to measure search performance across countries, regions or languages.
  • If you manage more than one website, SEO tools can help you quickly evaluate each site's performance.
  • Many entrepreneurs with multiple websites end up putting a lot of data into spreadsheets and analyzing it manually. 
  • But this quickly becomes confusing and increases the risk of inaccurate reporting.
  •  You can use SEO software to save hours of effort and generate accurate reports with one click.

1. Ahrefs: SEO keyword tool

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Ahrefs It is one of the most recommended SEO tools online. It is second only to Google when it comes to being the largest website crawlers.

SEO experts can't get enough of Ahrefs' site audit feature as it's the best SEO analysis tool.

 The tool highlights parts of the website that need improvements to rank better in search engines. From the perspective of competitor analysis.

You'll likely use Ahrefs to identify your competitor's backlinks to use as a starting point for your own brand. You can also use this SEO tool to find the most relevant content for your content, check and fix broken links on your website, and get an overview of the best performing pages.

2. Google Search Console website

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Google Search Console lets you , offered free to everyone with a website, monitors and reports your website's presence in the Google SERP. 

All you have to do is verify your website by adding code to your website or going through Google Analytics and you can submit your sitemap for indexing. 

Although you don't need a Search Console account to appear in Google search results, you can control what is indexed and how your site is represented with this account.

As an SEO auditor, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. The tool is especially useful for new websites because it allows site owners to submit web pages for search indexing. 

3. SEMRush: SEO Marketing Tools

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Search engine optimization marketing tools such as SEMRush To being a fan favorite in the SEO community. 

Experts love that they allow you to easily evaluate your rankings as well as identify changes and new ranking opportunities. One of the most popular features of an SEO tool is domain versus domain analysis, which allows you to easily compare your website to your competitors.

 If you are looking for analytical reports to help you better understand your website's search data, traffic, or even your competitors, you will be able to compare keywords and domains. 

The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website's performance.

4. KWFinder: SEO Keyword Tool

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SEO Keyword Tool helps you like KWFinder To find long-tail keywords that have a lower level of competition.

 Experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page).

 Their Rank Tracker tool helps you easily determine your rankings while tracking your improvement based on one key metric. Plus, if that wasn't enough, you'll get tons of new keyword ideas to help your website rank higher.

5. Moz Pro: SEO software

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SEO software continues to emerge Moz Pro As one of the best SEO tools that experts actually use. 

Some professionals have raved about how Moz is always up to date despite the usual Google algorithm changes. 

Others praised Moz's chat portal that always allows them to get an insightful answer to every question asked. 

Whether you're looking for keyword recommendations or site crawling, Moz is a full-service powerhouse. You can get great insights into how your site is performing as well as how to improve it. 

They also have a toolbar MozBar Free You can download it to see your website metrics while browsing any page. If you are looking to learn more about SEO, you should also consider checking out MozCon , their annual conference.

6. Ubersuggest: Keyword tracking tool

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Ubersuggest, developed by Neil Patel, is a free keyword research tool that helps you identify keywords and also the search intent behind them. By showing the top-ranking SERPs from short to long phrases, you can find the right terms to use on your website using hundreds of suggestions from This is a great free keyword tool.

Metrics Ubersuggest includes keyword volume, competition, cost per click, and seasonal trends in its reports. This tool is great for both organic and PPC SEO, and can help you determine if a keyword is worth targeting and how competitive it is. 

I personally do not like this tool at all, as it is not really known if it works 100% correctly in Arabic content.

7. Answer The Public: Free SEO Tools

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Free SEO tools like Answer The Public allow you to easily find topics to write about in your blog. 

I have used this tool in the past to create content around specific keywords to rank better online. Let's say you are in the “fitness” industry. You can use this free SEO tool to create content around keywords like fitness, yoga, running, CrossFit, and exercise, covering the full spectrum.

It's great for finding featured snippet opportunities. Let's say you have hired a freelancer to create content for you, all you have to do is download this list and send it to them. 

And it will only take five minutes, making it one of the most effective ways to come up with SEO topics for new websites.

8. SpyFu: Free SEO Tools

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While it contains Spyfu Despite its amazing premium version, many of our experts are raving about its free features. If you're just starting out, you can easily upgrade to paid features as you start to become successful. You can easily view the number of times a keyword is searched each month and easily determine the ranking difficulty for that keyword. 

You can also do some research on your competitors to determine what keywords they are using. 

Additionally, you can search your competitors' site, or your own, to easily see how many organic keywords they have, how many monthly clicks they get, who their competitors are, what campaigns they're running with Google Ads, and more. 

It is one of the most detailed SEO analysis tools on the market.

9. Woorank: SEO ranking tool

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As one of the best SEO analysis tools, it offers Woorank Free and paid options for tracking and reporting your marketing data. You can connect your competitors to discover the keywords they are targeting so you can overlap with theirs.

Try to understand how keywords perform over time to optimize them for users and search engines in the best way possible. Most importantly, understand the things your website lacks from a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide instructions on how to fix them.

10. Majestic: SEO marketing tools

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Majestic It is one of the best SEO marketing tools according to experts. It has countless useful features like The Majestic Million which lets you see the rankings of the top million sites.

The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while having dedicated features for site comparisons and tracking your rankings.

11. Google Trends

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It was Google Trends It has been around for years but has not been used enough. Not only does it give you information related to a keyword, it provides insight into trends around a particular topic, which can be invaluable at any stage of business growth.

 Search for keywords in any country and receive information about them such as top queries, growing queries, interest over time, and geo-locations by interest.

 If you are not sure which trends are right for you, this is the best SEO tool you can use.

12. SEOQuake: Free SEO tools

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The SEOQuake One of the best free SEO tools. This Chrome extension acts as an SEO verification tool that performs on-page audits on the page

And evaluate both your internal and external links, as well as make comparisons between websites to determine how you perform against your competitors. 

Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy-to-read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.

13. Siteliner: SEO analysis tool

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siteliner It is an SEO checking tool that helps you find duplicate content on your website. What is duplicate content? Identical content from other sites. 

Google punishes sites with it. With SEO tools like these, you'll be able to scan your entire website to find duplicate content, broken links, average page size and speed, number of internal links per page, and more.

It also compares your website to the average of websites examined with this tool to help you better understand where you stand.

14. SEO Chrome: Search engine optimization tools

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SEO Chrome extensions like FatRank Easily analyze your website's performance.

 The SEO Keyword Tool lets you see where your keywords rank. You can add keywords to your search to see how you rank on page for each keyword you've optimized. If the top 100 results don't rank, it will tell you that you're not ranking for that keyword. 

This information allows you to better optimize your website for that keyword so you can make adjustments as needed.

15. Keywords Everywhere

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Keywords are everywhere It is another great Chrome SEO extension that collects data from different SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. 

Free SEO tools like these simplify the process of identifying the best keywords for your website. So instead of browsing many websites every day, you can use this tool to save a huge amount of time.

16. Screaming Frog: Online SEO tools

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The Screaming Frog One of the best online SEO tools by experts. 

 This tool also informs you of duplicate content, errors to fix, bad redirects, and improvement areas for link building. Their SEO Spider tool has been considered the best feature by top SEO experts.

17. Serpstat: All-in-one SEO platform

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serpstat It is a platform for SEO goals andContent marketing. If you are looking for an affordable all-in-one tool to solve your SEO, competitor analysis, and team management tasks, Serpstat will be a great choice. 

Many experts are now turning to the tool, as it has collected keyword and competitor analysis data for all Google regions in the world. 

Serpstat is known for its great features. The most common is the missing keywords feature, which identifies keywords for which your competitors are ranking in the top 10 search results, and you're not.

18. Bonus Tool: incognito browsing

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It will give you the switch to Incognito mode Conduct “clean” and unbiased Google searches to understand what the user sees and the results they get when searching for keywords. 

Using the autofill options gives you suggestions for semantic keywords to use. As one of the best and best free SEO tools, incognito search is useful because it shows where you really rank on the results page for a particular term.

Conclusion

We have put in your hands a golden list of the most important search engine optimization tools, as they give you insights that may take a long time to develop for success in your website project.

The best search engine optimization tools.. 18 reliable sites