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Choose keywords for your articles

Choose keywords for your articles with 10 proven examples

Choosing the right keywords and keyword phrases is one of the most important steps in successful search engine optimization (SEO).

Increasing traffic to your site is a priority, but attracting the right audience is essential. Choosing the most effective keywords to connect with your target market may take time and research, but the results are worth it.

What are the types of keywords?

There are two types of keywords, which are as follows:

  • Short tail keywords: They consist of 3 words or less, and they are very popular in search engines, but the competition for them is intense.
  • Long tail keywords: They consist of at least four words, have low popularity in search engines, and are the main source of traffic on the web.

Choosing keywords is an important step in SEO. If you intend to create a blog or business website, know that your site's ranking on search engines will largely depend on an appropriate keyword strategy. 

While it's true that improving your traffic depends on the relevance of the keywords you select, it also depends on good SEO techniques. 

What are the most searched keywords?

The most searched keywords on Google for 2024 span a diverse range of topics, reflecting users' global interests. Here are some examples of these keywords ranked by search volume:

  1. YouTube It is considered the most searched word globally, with a search volume exceeding 1.3 billion searches per month.
  2. Facebook – With approximately 792.8 million searches.
  3. Web WhatsApp – About 541.2 million searches.
  4. Translate – About 462.7 million searches.
  5. Google – About 443.2 million searches.
  6. gmail – About 403.4 million searches.
  7. Weather – About 394.4 million searches.
  8. Cricbuzz – About 385.6 million searches.
  9. Instagram – About 370.3 million searches.
  10. Amazon – About 358.2 million searches

These keywords cover a wide range of topics including social networking, translation, news, weather, e-commerce, and entertainment. This data comes from reliable sources such as Exploding Topics, Backlinko, Similarweb, and Ahrefs, providing a comprehensive overview of current trends in user search.

These keywords can be used for search engine optimization (SEO) and to develop content that targets the interests of a broad audience. Based on these words, writers and marketers can optimize their content to attract more visitors and achieve better search engine results.

Most searched keywords in 10 categories

  1. Topic: Search Engine Optimization (SEO)
    • Search Engine Optimization
    • SEO strategies
    • key words
    • Internal SEO
    • External SEO
  2. Topic: Social media marketing
    • Social media marketing strategies
    • Social media management
    • Marketing on Facebook
    • Marketing on Instagram
    • Social media ads
  3. Topic: Self-development
    • Self development
    • Personal skills development
    • time management
    • achieve goals
    • Positive thinking
  4. Topic: Fitness
    • Fitness exercises
    • Fitness tips
    • Sports training programs
    • Healthy nutrition for athletes
    • Fitness for women
  5. Topic: Travel and tourism
    • Travel tips
    • The best tourist destinations
    • Cultural tourism
    • Economic travel
    • Tips for travelers
  6. Topic: Technology
    • Latest technology news
    • Electronic device reviews
    • Artificial intelligence techniques
    • Technological innovations
    • Smartphone Applications
  7. Topic: Cooking and recipes
    • Cooking Recipes
    • Healthy foods
    • Cooking tips
    • Arabic cuisine
    • Candy
  8. Topic: E-learning
    • E-learning platforms
    • Distance education strategies
    • Online educational resources
    • Free educational courses
    • Benefits of e-learning
  9. Topic: Entrepreneurship
    • How to start a business
    • Tips for entrepreneurs
    • Financing small projects
    • Small Business Administration
    • Innovation in entrepreneurship
  10. Topic: Mental health
    • Mental health care
    • Overcome stress
    • Anxiety management
    • Psychotherapy
    • Mental health at work

What is keyword research?

Choose keywords for your articles with 10 proven examples STUDYSHOOT

Keyword research is the process of discovering and understanding the type of search queries and keywords that your target audience uses when searching for your products or services.

It involves exploring the types of keywords that resonate most with consumers and using keyword research tools to analyze their effectiveness.

Why is keyword research so important?

Effective keyword research is key to your advertising and content creation efforts. Whether you want to run a new marketing campaign or are looking for ways to increase your revenue and customer base, keyword research will help you understand the types of things your customers are searching for.

Since keyword research will give you insight into what customers are searching for, you'll be able to organize and keyword your content based on these results. It can also tell you the success rates of your current keywords, giving you a chance to improve or rank higher than your competitors.

You want to be the site that consumers come to for their inquiries and needs, which means getting as close as possible to the top of the first search results. SERP And keyword research can help you get there.

Tips to help you choose the right keywords

Choose keywords for your articles with 10 proven examples STUDYSHOOT

Define your target audience and put yourself in your customer's shoes when creating your initial keyword list. Ask yourself, “If I wanted to find one of these products or services, what would I type into Google?” You can also consult others, such as friends, family members, or even current customers to get their opinions on phrases they might use when searching for your products and services.

1. Study the competition

Make a list of your main competitors and go to their websites to see what keywords they are targeting. Read the content and view meta tags to help determine which keywords to target. Looking at your competitor's keywords will not only help you see what you might be forgetting, but it will also help you expand your list of ideas.

If you are writing about "travel and tourism":

  • Look for competing sites that rank high in search engines for words like “best tourist destinations.”
  • Choose keywords that have less competition but are relevant, such as “unknown tourist attractions” or “tips for new travelers.”

2. Understand the long-tail keyword

Long-tail keywords are a combination of three or more words or phrases. While long-tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are usually less competitive, and are easier to rank well. Choose long-tail keywords that help identify your product or service.

Example:

Instead of using a generic keyword like "E-Learning":

  • Choose longer, more specific phrases like “best free eLearning platforms” and “how to succeed in distance learning.”

3. Use keyword research tools

If you use Google Ads, you can use their keyword tool to search for potential target keywords. Using these tools and others like SEMRUSH and Raventools, you can collect data about keyword volume and trends, keyword competition, similar keywords and more.

When searching for a topic "Fitness" Using a tool like Google Keyword Planner:

  • The most searched words might be “cardio exercises” and “tips for building muscle.”
  • You can choose related words “fitness exercises at home” and “gym training program for beginners”.

4. Analyze the results

After choosing your keywords, do not forget to monitor them and analyze the results. There are often popular keywords or phrases, along with new keywords that your competitors may be using.

When writing an article about “Cooking and Recipes”:

  • Think about questions users might ask like “How to prepare a quick healthy meal” or “Best easy dessert recipes.”
  • Use these questions as keywords to attract visitors looking for specific answers.

5. Incorporate keywords into titles and content

If you are writing about "leading businesses":

  • Make your title attractive and contain the keyword such as “5 Steps to Starting a Successful Business.”
  • Within the content, use words like “how to start a small business” and “financing startups.”

6. Search trends analysis (Google Trends)

When you use Google Trends to search for "technology":

  • You may notice an increase in searches for “artificial intelligence technologies.”
  • Choose related keywords such as “use of artificial intelligence in business” and “applications of artificial intelligence in daily life.”

7. Taking into account the local and colloquial language

If you are targeting an Arab audience with a topic "Psychological health":

  • Choose words that are familiar to your target audience, such as “mental health care” instead of “psychotherapy.”
  • Use other keywords like “cope with stress” and “manage anxiety.”

8. Use the main keyword and branches

If the keyword is "E-Marketing":

  • Use branches like “email marketing,” “search engine marketing,” and “social media marketing.”

9. Search for frequently asked questions

When writing an article about "Self development":

  • Search sites like Quora, Reddit, or blog comment sections for frequently asked questions like “How to improve time management skills.”
  • Choose keywords based on these questions such as “effective ways to improve time management” and “tips to improve positive thinking.”

Choosing keywords in a systematic way helps improve search engine optimization (SEO) and increases the chances of reaching the target audience effectively.

Where to find relevant long-tail keywords?

Choose keywords for your articles with 10 proven examples STUDYSHOOT

Most of the best SEO tools that offer features that automatically suggest keywords are loaded. However, there is good software for discovering long-tail keywords.

  • Search engine bar

The first thing you can do is to test the intuitive search engine bar. This tool will give you suggestions as soon as you start typing a word in the tab. Use this opportunity to build your keyword list.

  • Related research

Use the related searches at the bottom of your Google page to create a list of related keywords. You can also use AnswerThePublic.com to find all relevant results by typing a short keyword.

  • Your competitors' words

Using your competitors' keywords is also a good strategy for finding long-tail keywords. To select them, you just have to write some information related to your sector of activity and select the sites that appear at the top of the rankings.

Free keyword research tools

Choose keywords for your articles with 10 proven examples STUDYSHOOT

The 12 best free tools to extract keywords and improve your site’s visibility in search engines

  1. Keyword surfer
  2. AnswerThePublic
  3. Keyword sheeter
  4. keyworddit
  5. QuestionDB
  6. Ahrefs Keyword Generator
  7. SEMrush Keyword Magic Tool
  8. Ubersuggest
  9. Moz Keyword Explorer
  10. soovle
  11. Keyword Tool Dominator
  12. Google Trends

Keyword surfer

Keyword surfer It is a newer tool that plugs directly into the Chrome web browser. When it's on, results automatically appear on the right side of the results page every time you enter a search term.

Data provided by Keyword Surfer includes:

  • Keyword ideas with monthly traffic volume.
  • Cost per click (CPC) per keyword.
  • Pages that are ranked according to the keyword you entered.
  • Rank visits to pages 1 to 10 for each word.

keywordsheeter website

You pull out the Keyword Sheeter Google autocomplete results. It provides real-time data about what people type into a search engine.

If you want to quickly generate a long list of keyword ideas, Keyword Sheeter is an excellent choice. It pulls about 1000 keywords per minute, and exporting your list is free.

Keyworddit website

to use keyworddit , enter a specific subtitle with at least 10000 subscribers and select a time frame. The tool searches titles and comments to extract up to 500 keywords with search volumes.

Due to the diversity of answers within each subreddit, the significance of the results may vary. There is an option to select relevance, which slows down the tool somewhat.

QuestionDB website

QuestionDB Great generator of blog topic ideas. They are pulled from several Q&A sites, including Reddit and Quora, to provide you with questions that people are actively asking related to your keywords.

The free version of the tool allows unlimited searches without registering an account. You can download your results with one click.

You have the option to view the source link for each question. This allows you to review additional details about how people phrased their questions. You can also review the answers. QuestionDB also displays related topics mentioned in the questions.

Ahrefs website

Ahrefs keyword generator It is one of the free tools offered by Ahrefs, which is a popular paid service. Enter any target keyword or phrase, and it will pull the top 100 keywords from its database of over 8 billion keywords from over 170 countries.

For each keyword, the Keyword Generator displays:

  • Search volume and monthly visits for each word.
  • Competitiveness on keywords from 1 to 100.
  • How This score was recently updated.
  • List of questions related to the keyword term.

You can use this keyword research tool to identify long-tail keywords, target less competitive phrases, and isolate your search using geographic location or search engine.

Moz website

Moz Keyword Explorer It is an attractive keyword research tool. You can see the monthly volume, competitiveness, click-through rate (CTR) and priority score for each search term.

It displays the CTR and the number of people using keywords who follow up and click on a result. Priority score combines difficulty, opportunity, and volume to show you in a simple score how likely you are to rank for that keyword phrase.

Keyword Explorer offers a long list of keyword suggestions for each keyword, with monthly search volume and relevance. Moz provides excellent service. The downside is that the free account limits you to 10 inquiries per month.