How to make a YouTube ad from A to Z

There are two basic ways to create a YouTube ad for your website or channel:

Method 1: Use the Promotions tab in YouTube Studio.

This method is the easiest and most straightforward, as it allows you to create simple ads for your channel or site without having to create a Google Ads account.

to create New promotional ad In YouTube Studio, follow these steps:

  1. Go to YouTube Studio and sign in with your Google account.
  2. Click on the “Promotions” tab.
  3. Click “Create a new promotion.”
  4. Choose the type of ad you want to create.
  5. Follow the instructions to create your ad.

Second method: Using “Google Ads”.

Availability "Google Ads“A wide range of advanced features and settings that allow you to create more effective YouTube ads.

How to make a YouTube ad from A to Z STUDYSHOOT

To create a YouTube ad using Google Ads, follow these steps:

  1. Go to “Google Ads” and sign in with your Google account.
  2. Click on “Ads”.
  3. Click “Create a new campaign.”
  4. Choose “Video” as the campaign type.
  5. Follow the instructions to create your ad.

No matter which method you choose, there are some general tips that will help you create successful YouTube ads:

How to make a YouTube ad from A to Z STUDYSHOOT
  • Make your ads attractive and interesting.
  • Focus on the message you want to deliver to your target audience.
  • Use relevant keywords to ensure your ads appear in front of the right people.
  • Test your different ads to determine the best option.

Here are some examples of ads you can use to market your site or YouTube channel:

  • Video ads: These ads are short video clips that play before, during, or after other videos on YouTube.
  • Banner ads: These ads are small images or videos that are displayed on the right side of the YouTube search results page.
  • Sponsored media ads: These ads are videos that play on websites and apps other than YouTube.

By using YouTube advertising correctly, you can reach a larger audience and increase awareness of your brand, website or channel.

How much does it cost to advertise on YouTube?

The cost of YouTube advertising depends on a number of factors, including:

  • Ad type: Different types of ads on YouTube cost differently. For example, video ads tend to be more expensive than banner ads.
  • the target audience: The cost of advertising varies based on your target audience. For example, targeted advertising tends to be more expensive than non-targeted advertising.
  • Auction: The cost of advertising also depends on the auction in which the price you will pay for each view is determined.

In general, the cost of watching an ad on YouTube ranges from $0.10 to $0.30. However, costs can reach $10 or more per view in some cases.

You can use the Google Ads budget planning tool to get a more accurate estimate of the cost of YouTube ads.

The importance of YouTube advertising

The importance of advertising on YouTube is that it provides a wide range of benefits to companies and brands, including:

  • Wide reach of the target audience: YouTube has over 2 billion monthly active users, which means ads on YouTube can reach a large audience of people interested in the products and services you offer.
  • Precise audience targeting: YouTube ads allow you to target your target audience based on a variety of factors, such as age, gender, geographic location, interests, and viewing behaviors.
  • Measure results accurately: YouTube ads provide a variety of metrics that can be used to measure the results of ad campaigns, such as number of impressions, number of clicks, view rates, and conversion rates.

Here are some examples of how companies and brands are using YouTube ads to achieve their marketing goals:

  • Increase brand awareness: Businesses can use YouTube ads to increase brand awareness and introduce the public to their products and services.
  • Attract potential customers: Businesses can use YouTube ads to attract potential customers and get them to take a specific action, such as visiting the website, downloading an app, or making a purchase.
  • Increase Sales: Businesses can use YouTube ads to increase sales by directly promoting their products and services.

Overall, YouTube advertising can be a powerful tool for businesses and brands that want to reach a wide audience of people and achieve their marketing goals.

Types of advertising campaigns on YouTube


YouTube offers a variety of ad campaign types that businesses and brands can use to achieve their marketing goals. Here are some of the most popular types of YouTube ad campaigns:

Video ads: It is a form of advertising that appears on YouTube. Video ads can be skippable or non-skippable. Skippable ads only show for 5 seconds before viewers can skip them, while non-skippable ads show for 15 seconds.

Watermark ads: It is a form of advertising that appears in the lower right corner of the video. Watermark ads can be static or animated. Static ads show a static image, while animated ads show a moving image.

Polygam ads: It is a form of advertising that appears before, during, or after a video. Polygam ads can be skippable or non-skippable.

Video marketing ads in targeted places: A form of advertising that appears on other Google websites, such as Gmail and the Google Display Network. Video marketing ads in targeted locations can be skippable or non-skippable.

TrueView for Action ads: It is a form of advertising that focuses on a call to action. TrueView for Action ads can be skippable or non-skippable.

Discovery ads: It is a form of advertising that appears on the Discover page in the YouTube app. Discovery ads can be skippable or non-skippable.

Video marketing ads across apps: It is a form of advertising that appears in YouTube applications. In-app video marketing ads can be skippable or non-skippable.

Choose the most appropriate type of advertising campaign

A company or brand chooses the type of advertising campaign that is most appropriate for it based on its marketing goals and target audience. For example, if a company wants to increase brand awareness, it might use skippable video ads or watermark ads. If a company wants to attract potential customers, it may use polygam ads or video marketing ads in targeted places. If a company wants to increase sales, it may use TrueView for action ads.

How to make a YouTube ad from A to Z