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The most important basics of digital marketing

Digital Marketing Basics is one of the new buzzwords that business owners are using to express their business and intelligence these days.

As companies go the digital route and focus on creating a strong online presence. In this guide we will explain all the digital marketing basics you need to know as well as about creating successful online marketing campaigns for your business.

Definition of digital marketing

The most important basics of digital marketing STUDYSHOOT

In simpler terms, digital marketing means marketing your products and services using the Internet and digital media as a medium. Digital marketing is a kind of umbrella term that includes all modern marketing strategies.

Here I am talking about marketing methods that include reaching target customers through online marketing (Internet, mobile phones, etc.).

Marketing via social media (Facebook و Instagram و Twitter etc.).

As you can imagine, this is a broad field and can be overwhelming if you are new to online marketing.

This guide will provide you with all the basic digital marketing knowledge you will ever need to create a successful online marketing plan for your business.

Why does your business need digital marketing?

If you are hesitant to invest in digital marketing, here are some points to convince you of the importance of having an online marketing plan for your business.

Create a wider network: 

Digital marketing allows you to attract customers' attention in many ways. For example, search engine optimization (SEO). It helps you attract customers in an organic (unpaid) way. On the other hand, PPC marketing uses paid advertising to attract an audience.

By using different methods, you can reach a wider audience that can have a significant impact on your brand recognition.

Track your performance easily:

Thanks to analysis tools readily available online. You can track the performance of your marketing campaigns in real time. This is completely different from traditional forms of marketing, where you had to wait weeks to determine what works and what doesn't! Through digital marketing, you can notice which aspects of your marketing strategy need to be adjusted, and make changes accordingly. This gives you tremendous control over your marketing campaigns and budget.

Target your audience effectively:

Can you imagine targeting an audience based on gender, language and location through traditional means of marketing? This is one of the things we love about digital marketing; You can choose who visits your website and who sees your ads. The targeting tools and parameters available today are amazing at helping you target the audience you want. It's easy to use even if you have little knowledge of digital marketing basics. These are just some of the many benefits of digital marketing for your business.

Once you know how to handle your marketing campaigns successfully, you can:

  • Way ahead of your competitors
  • Increase your sales.

Now that you know why you need to know the basics of digital marketing, let's see what makes an effective digital strategy.

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Online courses in marketing

What are the digital marketing basics for a successful strategy?

The most important basics of digital marketing STUDYSHOOT

Before you decide to invest your time and resources into developing strategies.

It is important to understand the basics of digital marketing in relation to different platforms.

An effective marketing strategy can include a variety of components such as:

  • Website design
  • Search engine optimization
  • Social media ads
  • Social media management
  • Pay-per-click advertising
  • Email Marketing
  • Content marketing

Handling each component (or any component!) the right way will increase your brand's online presence in a powerful way.

First. Website design

Understand this: Your website is the face of your business. The structure, colour, design and even writing (of content) affects the way your audience perceives your brand. That's why we always stress that your website should reflect your brand style and personality as well as the overall theme of your business.

Consider your website an important extension of your business.

Here are some important tips you can follow to ensure that your website helps you build brand authority:

Invest in a responsive website: It goes without saying that your website should look nice and organized.

Also, your site should have a responsive design with an updated CMS (Content Management System) – don’t worry; Your web developer will know what that means.

The key is to get the right mix of design and functionality.

An incredibly beautiful website that takes more than 10 seconds to load is not a sign of a great website – nor is a website that looks too cheap...

According to research, 48% of online visitors decide the trustworthiness of a business based on the design of its site. 94% of people will reject a website based solely on its design.

secondly. Optimize your website:

 We're talking about search engine optimization (SEO) here. We'll go into more detail later in this post, but the main point of digital marketing basics you need to understand is SEO…

It helps your business appear in search engine results. From the design of your website to the keywords you choose, SEO covers it all. To improve your website, here are some points to keep in mind:

  • Your website should be fast. Research suggests that 53% of users will hit the back button if they don't see anything happening on your website after 3 seconds.
  • Your website must be secure. With that being said, you should purchase SSL. Not only does users know the risks of interacting with websites without it, but it is also a factor in your website's ranking.
  • Your website should be mobile friendly. Most users today visit your site using their smartphones, so it is a no-brainer……that your mobile website should be fully optimized and functional like the desktop version.

Create an easy-to-navigate website structure: The website should be organized in a way that incoming users can easily explore it.

Each web page should be labeled and labeled so that users can find what they need. On a basic level, your website should contain pages like:

  • Home Page
  • About product/services page
  • Service List
  • About Us / Get to know the team page
  • Blog
  • Contact information

Third. Monitor your website regularly:

If you think website design is a one-time process, think again. With search engines changing their algorithms frequently and design trends constantly updating. You need to constantly update your website so that it continues to work great.

Fourthly. Search Engine Optimization (SEO)

So you created a masterpiece of a website. We have made sure that it is optimized for mobile users as well. I paid special attention to the responsiveness of the design if you do say so yourself. Read more about search engine optimization.

According to Hubspot, 81% of shoppers conduct online research before making large purchases. When your potential customer searches for a product or service online, they will likely search Google first.

In order to be found among millions of search engine results, your website must be optimized for search engines (Google, Yahoo, Bing, etc.)

Fifth. Social media ads

Social media advertising means using social media platforms to promote and sell your products/services.

If you want to master the basics of digital marketing, starting with social media marketing is a great idea.

One of the major advantages of advertising on social channels like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. is…

…You can choose your target audience.

According to Hubspot, 92% of business owners and marketers say social media is essential to their business.

In fact, the same report says that more than half of people who use social media ads… for at least two years reported that it helped them increase sales.

So which social media platforms should you use for your business?

Here's a quick look at some of the most popular platforms:

Facebook: Your brand's Facebook page makes you more discoverable, and is a great way to connect with customers. Facebook ads have proven to be very successful in gaining more exposure for businesses.

Instagram: It is the best way to express your work visually. The platform offers many tools to help you interact with your audience. With 500 million monthly active users, Instagram is growing very quickly.

Twitter: Twitter for Business reaches directly to people searching for new products and special deals.

According to a report by Twitter and Research Now, 93% of people who follow small and medium-sized businesses on Twitter… plan to purchase from them, while 69% have already purchased something from the businesses they follow.

Pinterest: With 100 million monthly active users, Pinterest is the most popular platform where people go to discover new ideas.

The visual content you create and share on your Pinboards can be used to grab your audience's attention and encourage them to try your products.

LinkedIn: It is an essential network for building your brand and creating strong business relationships online.

You can use it to share content, keep up with trends, and connect with key influencers in your industry.

Sixthly. Social media management

Social Media Management allows you to manage all your social profiles (Facebook, Instagram, Twitter, etc.) together on one platform.

Social media management also helps you handle your inbound and outbound online interactions in a better way.

In simpler terms, it simplifies how you participate in the conversations that happen…

…across different platforms – blogs, social networks (such as Facebook) and even public and private online forums.  

Seventh. Email marketing

The most important basics of digital marketing STUDYSHOOT

Before you ask, yes, it still works. In fact, 82% of B2B and B2C companies use email marketing today. why? because:

  1. For every dollar spent, email marketing generates $38 on average, and
  2. More than 34% of people around the world use email

That's why email marketing is more competitive now; It's one of the most effective channels in our guide to digital marketing basics.

The key is to make your emails stand out, which is easier said than done.

Before creating an email campaign, you need to understand the psychology of your customers.

Bombarding them with emails promoting your product will only hurt your brand image.

According to a 2016 Hubspot study, 78% of people unsubscribed from emails because the brand was sending “too many emails.”

Eighth. Pay per click PPC advertising

PPC is a form of advertising used to attract visitors to your website by using search ads that you only pay for when someone clicks.

In addition to Google Ads, Facebook Advertising is also a popular pay-per-click (PPC) system. Here are two interesting facts you should consider:

  • 64.6% of people click on Google ads when they are looking to buy something online
  • Among companies that use PPC advertising, 84% use Facebook as a platform, 41% use Google, and 18% use LinkedIn

Why is PPC so popular among advertisers? Because it helps them attract high-quality traffic.

By placing ads that only show when specific search terms are used or on websites that have a specific type of audience base.

Ninth. Content marketing

The most important basics of digital marketing STUDYSHOOT

When it comes to the basics of digital marketing, one component that has been the talk of the town is content marketing.

According to the Content Marketing Institute, it is a marketing approach that focuses on creating and sharing relevant content on a consistent basis to attract and retain a clearly defined audience and, ultimately, to drive customers to take profitable action. This is the most accurate definition out there. Let's simplify it a little.

Content marketing is a digital marketing strategy that focuses on creating strong relationships with your audience by giving them high-quality, relevant content. So when customers make the decision to buy something, they are already loyal to you.

This content can be blog posts, articles, email newsletters, white papers, case studies, research papers/reports,… infographics, videos, webinars, e-zines, e-books and much more.

Why has content marketing become so important?

Because brands are trying to answer the million dollar question:

When customers go online to research a product/service before making a final purchasing decision (and 81% of them do).

Who will they find – you or your competitors?

The one thing you need to understand about digital marketing basics is: being visible is everything.

More and more people are turning to the Internet to search for and purchase products and services, and if you want to catch their attention, you need to be found first.

This is where content marketing comes into play. It's all about creating high-value pieces of content for different parts of the buying cycle – from research to post-sale.

The purpose of content marketing for business is to educate customers, establish authority, and build loyalty.

The goal is to win their hearts with highly informative and useful content. This way when they are finally ready to buy, they will be more likely to choose you over your competitors.

Why do you think we took the time to write all these comprehensive articles!

To conclude

Well, that's about the basics of digital marketing! Although this is an ever-growing field.

You now have a sufficient understanding of the main components of a digital marketing strategy.

The first challenge for most companies is that it is multifaceted;

You need experienced and skilled experts in every area of ​​digital marketing – SEO, PPC, social media marketing, email marketing, etc.

Just a quick note, we've tried to give you the “big picture” here – this is not a comprehensive overview of everything digital marketing is related to.

But now that you know the basics, you're better prepared to make decisions about improving your digital reach.

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The most important basics of digital marketing